Project Ruhr.Football

"RUHR.FUSSBALL - innovative, digital valorization of the tourism potential of football events and related events and offers"

Due to the outstanding, regionally typical and authentic importance of football, there is an opportunity for the Ruhr Metropolis to take on a pioneering role with innovative digital marketing strategies and by the EM 2024 that
become the top prize for football in Germany.
Football is a concise element of the Ruhr area's identity, with which the independent tourism profile of the Ruhr Metropolis is further differentiated and strengthened. "In the land of a thousand derbies", with its large number of historically and currently successful and important football clubs, the topic is noticeably authentic and emotionally charged more than anywhere else. In addition, football played a key role in the development of sport and leisure during industrialization.

In concrete terms, this means for the project the conception and bundling of tourism content, such as editorial stories, testimonials from well-known players, text, images, film, as well as the conception and bundling of offers/experiences related to football in the Ruhr area. Such as stadium tours, events such as DFB Cup draws or other events with player personalities, cross-club tours, etc. Marketing is primarily in the form of digital content communication.

Sponsors:

 

Funding period March 15.3.2021, 15.6.2024 – June XNUMX, XNUMX

Funding amount: €909.966,22