Metropolis Ruhr: Digital Model Destination NRW

The new state tourism strategy for North Rhine-Westphalia was published in 2019 under the motto "Networked, digital, innovative" and aims to further develop tourism as an economic factor, taking into account the enormous influence of digitization and the increasing competition for the guests of tomorrow.

Open Data

The digital management of tourism content plays a central role in the digitization of tourism. In order to have even more visibility for your own content in the future, it is necessary to make this content open and freely available to everyone (open data) so that it can be used and displayed at the relevant contact points of the guest.

The Ruhr Metropolis acts as a "Digital Model Destination NRW". The implementation of the state tourism strategy within the framework of the regional destination management of the Ruhr Metropolis is essential. The project "Metropole Ruhr: Digitale Modelldestination NRW" is funded by the European Regional Development Fund (ERDF) and runs from August 2019 to August 2022.


The DestinationHub.Ruhr is intended to act as a central database in the Ruhr Metropolis and to manage all tourist content in the Ruhr area. Neusta Destination Solutions GmbH has been supporting the project with its technical solutions since September 2020.

Data is integrated into the hub in machine-readable form by companies, tourist regions/cities and other stakeholders via interfaces and by editors. This eliminates data silos and combines the most diverse data types on one platform. By means of a client concept, the database can be used by the cities and service providers in the Ruhr area according to their individual requirements.

This means that the cities and districts can access the encapsulated content that is relevant to them and play it out on their own channels or pass it on to Ruhr Tourismus GmbH or Tourismus NRW as part of open data. They can also access the content of the other partners who make it openly available.


The service providers can maintain their content themselves and at the same time make it available to many players in tourism.

In the course of implementation, relevant interfaces to other tourism data systems, such as Outdooractive and TOMAS, are implemented and individual interface solutions are created for the cities and communities involved.

The Ruhr area database has been connected to the data hub of Tourismus NRW since the beginning of 2021. The data from neighboring regions and for cross-regional projects can be enriched here. Examples include the Römer-Lippe-Route cycle paths and the Ruhrtalradweg cycle path, as well as the WelcomeCard.Ruhr. In addition, data sets with open Creative Commons licenses (CC BY-SA, CC BY, CC 0) are made available to everyone in Tourismus NRW's Open Data Finder.

A connection to the Knowledge Graphs of the German National Tourist Board is planned. In the future, it should also be possible to connect and use various playout channels beyond the tourism industry in an uncomplicated manner.

Here you will find the Open Data Finder.


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