ERDF.NRW projects

Metropolis Ruhr: Digital Model Destination NRW

applicant
Ruhr Tourism GmbH

Summary
With the project "Ruhr Metropolis: Digital Model Destination NRW", the instruments of regional destination management are to be developed as models with a clear focus on the megatrend of digitization in close feedback with the state tourism strategy. This should, among other things, increase the visibility of the tourism offer of the Ruhr Metropolis on the digital map. Furthermore, authentic content that triggers travel motives and contributes to image transfer with positive images and thus to the location marketing of the Ruhr Metropolis. The results of this project serve to transfer them to other tourism regions in NRW.

Funding amount according to project outline
1.500.000 Euros

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Restart tourism Metropolis Ruhr

applicant
Ruhr Tourism GmbH

Summary
For the restart of tourism in the Ruhr Metropolis after the corona pandemic, a comprehensive, target group-specific, regional content creation and marketing campaign based on the regional tourism strategy - closely interlinked with the state tourism strategy - is being implemented. In addition to the digital marketing of the destination, the regional content creation in particular is implemented through cooperation with the municipal partners of the regional content network. At the same time, the infrastructure for hybrid meetings and the empowerment of employees with the appropriate technology will be expanded for Ruhr Tourismus GmbH.

Funding amount according to project outline
2.500.000 Euros

 

Territorial strategy concept tourism metropolis Ruhr

applicant
Ruhr Tourism GmbH

Summary
The Territorial Strategic Concept Tourism Metropolis Ruhr offers the possibility of a wide-ranging, qualitatively improved and more livable development policy for the region with regard to its tourism development potential, because it includes in particular economic, cultural, social and ecological concerns. In addition to a description of the geographical area, an analysis of the development needs and the potential of the area must be carried out. Building on this, goals for regional tourism development are formulated. An integrated approach is pursued and existing regional strategies are integrated.

Funding amount according to project outline
40.000,00 Euros