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Brands and Products

Ruhr Tourismus GmbH (RTG) is working on several major projects related to the topic "Tourism in the Ruhr Metropolis". In order to guarantee satisfaction amongst our guests and to make the most out of this high potential touristic area, different working groups have been created, in which new and creative ideas are being constantly developed and improved.

Out of these ideas, several exciting and successfull brands and products emerged...

Further information on project approvals by RTG which are funded under the overall project "Erlebnis.NRW - Tourismuswirtschaft stärken" (Experience.NRW - Supporting Tourism Economy) / EFRE-NRW can be found >> here.


The 240 kilometer-long RuhrtalRadweg (cycle path) follows the Ruhr from its source in the Sauerland up to its mouth into the Rhine in Duisburg. This cycle tour is graded an excellent "4-star quality bike route" by the ADFC and combines nature and culture whilst inviting you to discover the Ruhr Area to its fullest.

>> to the RuhrtalRadweg

The Römer-Lippe-Route opened in spring 2013 as a brand new cycling route in NRW. The main route from Detmold to Xanten stretches over 295 kilometers and combines water experience and sights with Roman history of the region. A further 154 kilometers of themed loops offer extraordinary excursions and enable exciting day trips.

>> to the Römer-Lippe-Route
ExtraSchicht - Night of Industrial Culture

The night of industrial culture - from 6pm until 2pm the carousel of the night turns and takes all the ExtraSchichtler on an unforgettable journey across the Ruhr Area! Starting from special installations, over improv theater to incredible illuminations - an exciting program is guaranteed where there is something for every guest.

>> to the ExtraSchicht
1. Tag der Trinkhallen

The little kiosk or booth just around the corner which, like hardly any other institution, stands for the art and way of living of the people in the Ruhr Area.
Therefore, one day, they step out of the everyday life and offer extraordinary events and a cultural program for visitors.

>> to the 1. Tag der Trinkhallen

RUHR.TOPCARD offers free admission to more than 90 leisure activities such as swimming pools, zoos and industrial monuments all year round. Additionally, more than 40 other partners, including amusement parks, theaters and variety shows can be visited for half of the price as often as you wish.

>> to the RUHR.TOPCARD

On the occasion of the European Capital of Culture RUHR.2010, this network, consisting of twenty art museums in the cultural metropolis Ruhr, has joined together. These museums stand for unique exhibitions with national and international appeal and the world's greatest density of modern art. The focus lies on art from the 19th century and modern art. With over 15 cities, the network holds high-profile collections.

>> to the RuhrKunstMuseen

The exciting and varied theatrical scenery of the metropolis Ruhr shines far beyond its borders. 11 publicly supported stages in overall 9 cities have joined together under the brand RuhrBühnen (RuhrStages) to (re)present the artistic diversity of performing arts uniformly and playfully. Theater in the Ruhr Area is closely linked to the industrial history of the region and has a tradition of over 100 years. Therefore, these stages all together portray the region as a lively cultural area.

>> to the RuhrBühnen

With the help of the brand RUHR.MEETING - the "Makers of the West", the cities and monuments of the metropolis Ruhr unite under the overall control of RTG to set themselves up as an economically important  convention and congress area. With the active support of the convention office Ruhr and its partners, the Ruhr Area cannot only be a cultural region but also a MICE location.

>> to the Convention Office Ruhr

The Ruhr Area and its touristic, industrial and cultural hotspots are no longer a secret. Join us at "RuhrTour". Together, for over 40 years already, we go on special and unforgettable journeys and discoveries through the metropolis Ruhr.

>> more about RuhrTour